Executive Advisory
Perspective, judgement and support for important business decisions.
Communications and partnerships are the translation layer between strategy and execution. It is what brings a brilliant strategy to life.
Run Red Girl Consulting creates the messaging and partnership strategies that align boards, leaders and employees around business objectives, then translates that shared intent into credible engagement with media, regulators, customers, suppliers, partners and industry bodies.
Start a conversationWhat I believe
Communications is a core operating capability.
Strategy only creates value when people understand it, trust it and act on it.
A clear and consistent approach to communications aligns boards, leadership teams and employees around a shared narrative, and it is this internal alignment that becomes the foundation for credible external engagement.
Building on that foundation, strategic partnerships extend the narrative to create new reach, influence and commercial opportunities.
Over time, stakeholders develop trust in the company and its products and services, generating reputation capital: an accumulation of credibility, confidence and goodwill that creates tangible value by supporting commercial performance, strengthening resilience and contributing to enterprise value.
Where the work begins
Understanding where the business is today comes first.
The work starts by listening to understand:
- Where is the organisation today?
- Where does the business want to go?
- What matters most?
- What may not yet be visible?
Listening creates shared understanding.
Shared understanding enables meaningful perspective.
Meaningful perspective is where trusted advisory begins.
The advisory journey
From strategy to coordinated action.
- 01Listen
- 02Shared understanding
- 03Perspective
- 04Internal alignment
- 05External translation
- 06Communications and partnerships
- 07Reputation capital
Communications Architecture
Designing how
organisations move.
Communications Architecture designs the translation layer between strategy and execution, aligning the organisation internally and connecting it credibly with its external stakeholder ecosystem.
BoardsLeadersEmployeesDecisionsNarrativesMediaRegulatorsCustomersSuppliersPartnersIndustryCommunities
Areas of expertise
Connected capability for important business moments.
Communications Architecture
Designing the translation layer between strategy and execution.
Enterprise and Leadership Communications
Aligning Boards, leaders and employees around the business objective.
Media Engagement and Management
Translating strategy into credible public engagement.
Executive Events, Facilitation and Content
Designing and hosting conferences, panels, fireside chats and executive conversations, with strategic content that extends their impact beyond the room.
Stakeholder and Regulatory Engagement
Building understanding, confidence and trusted relationships.
Strategic Partnerships
Creating relationships that extend influence and deliver commercial return.
Transformation, Crisis and Issues
Clarity and calm judgement when organisations are moving or under pressure.
Reputation
Building and protecting reputation capital.
Reputation capital
Trust accumulated over time becomes enterprise value.
Reputation capital is built through an organisation's decisions, communication, relationships and behaviour.
It strengthens customer loyalty, employee confidence, regulatory trust, partnership opportunities, organisational resilience and access to future growth. It may become visible in the goodwill or premium attributed to a business at investment, acquisition or sale.
Experience
Shaped across complexity, change and opportunity.
More than 25 years translating strategy into action across growth, transformation, reputation, regulation and organisational complexity.
Experience spanning financial services, technology, digital assets, government and regulation, research and industry partnerships, and community and purpose led organisations.
Explore the experience
About Mel
Senior judgement.Human connection.Tangible impact.
Mel Arbuthnot is a senior communications leader and executive adviser who reads signals early, connects the dots and helps organisations move forward with clarity and confidence.
Meet MelStart with a conversation
Where is the business today, and where does it need to go?
Every engagement begins by understanding the objective, the environment and where the greatest value can be created.